Tom Schröter About

Consulting the life science industry

After my studies of Computer Science at the Karlsruhe Institute of Technology (KIT), I began working as an independent consultant, focusing primarily on the pharmaceutical and life sciences sectors.
For more than 25 years, I have delivered cost-effective and timely IT solutions and services for sales and marketing departments within pharmaceutical companies.
Fluent in German, English, French, and Dutch, I bring international expertise alongside a robust IT background and deep knowledge of the market for pharma and life sciences CRM systems, including its critical factors.
My long-term relationships with clients are built on trust, which is crucial when managing sensitive customer and sales data.

Fields of work

Life science customer relationship management (CRM) system consulting, support and vendor selection
General Salesforce consulting, implementation, migration and administration
Project management of pharma related IT-projects
Interim SFE management
Territory planning and performance analysis
Sales support and analytics
Datamining and analysis
Multilingual trainings

Tom Schröter Projects

Real Estate CRM Project Management

Engel & Völkers

Introduction of Propertybase for the commercial real estate sector

The CRM system Propertybase, built on Salesforce.com, was implemented at one of the leading franchise companies in luxury residential and commercial real estate brokerage. As an external project manager, I coordinated the project between the parent company, the SaaS service provider, and the international license partners, reporting directly to the General Manager of E&V Technology and the board. Subsequently, a native Salesforce solution was introduced to manage global franchising and expansion, supporting a network of over 4,000 international agents.
CRM Project Management Beiersdorf

Eucerin

Takeover and expansion of a CEGEDIM CRM system

As an external project manager for Beiersdorf Dermo Medical GmbH, I took over the transfer of an existing CRM system from QuintilesIMS (formerly IMS Health, formerly CEGEDIM) and the project lead for the expansion of the system to a new sales force line. Subsequently, in a second project step, the migration of the system to a new CRM from Kantar Retail took place.
Salesforce Consulting, Administration und Support

Sales Cloud Expertise

Migrationen von Salesforce Classic zu Salesforce Lighting, Implementierung neuer Geschäftsmodelle in Salesforce, Einrichtung und Verwaltung neuer Datenmodelle in Salesforce, Migration von externen Daten in Salesforce, Erweiterte Sales Cloud Administration und Konfiguration, Salesforce Trainings und Workshops.
EMEA iPad rollout

Enabling mobile access and enhance productivity of sales force

Setup and deployment of more than 150 iPads for the sales force and sales support of EMEA medical devices business. Enduser trainings have been delivered in 4 languages across multiple EMEA business units. Business use cases include: mobile access to email, contacts and calendars, documentation of field calls and customer segmentation in Salesforce.com, multimedia presentation of products and procedures to physicians, access to sales reporting and productivity charts.
Global Implementation of SF.com

One CRM for all – a global approach

A major global medical devices company implemented Salesforce.com on a global scale. Our task was to ensure the successful setup of the system for EMEA and transfer of the existing data. One of the keys to sustainable success of the project was a productive teamwork of Global IT , Sales Operations and Training together with the local businesses and the external solution provider.
Field service training for CRM rollout

Go-Live with 200 sales representatives in 2 days at the Maritim Hotel, Frankfurt

For the introduction of a new online CRM system at a pharmaceutical company, the training of the entire clinic and practice field staff of over 200 ADMs had to be completed in 2 days. The client did not want a train-the-trainer concept but explicitly wanted external trainers to introduce the field staff to the system during an overall conference. A training plan was developed and all users were successfully trained in parallel within the tight time frame.
Pharma SFE Management

Leo Pharma

Interim Sales Force Effectiveness (SFE) Manager

As Interim SFE Manager at Leo Pharma, my responsibilities centered on leveraging the VEEVA CRM system for deep analysis, enabling strategic decision-making. I managed performance by setting and tracking KPIs, directly impacting sales outcomes. My role involved conducting detailed analysis of data to furnish the business with actionable insights, influencing the approach to market challenges. I ensured effective collaboration and communication within the team and provided regular, insightful reports to business heads, guiding the strategic direction and fostering an environment of continuous improvement and competitive edge in the pharmaceutical landscape.

Tom Schröter Skills

“Being able to see the big picture and understand what the client needs”

European Director of Projects, Allergan Inc.

Experience

Project management of IT-projects Customer relationship management (CRM) system consulting, support and vendor selection
Rollout of European CRM system for major international pharmaceutical company
Territory planning and performance analysis
Sales support and analytics
Clinical trial data evaluation and analysis
Bespoke solutions in MS-Access
Data mining and data matching
Multilingual trainings

Strengths

Communication (also intercultural)
Structured and logical thinking
Management and leadership
International projects

Languages

German (native speaker)
English (C2, proficient user)
Certificate of proficiency in English
(Technical and business English)
French (C1, proficient user)
Certificate of proficiency in French
(Technical and business French)
Université de Franche-Comté, Besançon, France
Dutch (B2, independent user)

Tom Schröter Clients

Tom’s support was invaluable on a number of projects; being able to see the big picture and understand what the client needed (often before the client!) is a huge skill that Tom has. Added to that, Tom’s professionalism and constant good humour were very much appreciated throughout some long  and difficult projects. I can wholeheartedly recommend Tom’s services!

European Director of Projects, Allergan Inc.
The cooperation with Mr Schröter was in every respect problem-solving oriented, trusting, reliable and characterised by a high level of expertise. The service consisted of sound advice on setting up a web-based field service information system, the development of various data analysis tools and the evaluation of patient data.

Executive Sales & Marketing Director, Santen GmbH
We have enjoyed working with Tom Schröter for years. Besides the great flexibility, it is above all his ability to speak our language and quickly understand our requirements. Furthermore, we don't have to change providers for English-language projects because Tom Schröter is at home in both German and English.

Managing Director, 3We GmbH
I have been working with Tom Schröter for almost 15 years now. He accompanies us through various projects involving CRM systems, databases and analyses. We benefit from his enormous expertise and the high quality of his work. Tom is able to drive projects forward efficiently and, due to his profound knowledge of our processes, he is always able to take on tasks and develop solutions that would normally fall to long-term (but otherwise involved) employees. Tom is fluent in German, English, French and Dutch, so we can easily deploy him across Europe as a trainer and consultant. His friendly, engaging manner makes it easy for him to quickly connect with our international teams.

Manager Sales Operations – EMEA, Abbott Medical Optics
For 15 years, I have been working with Mr Schröter again and again on joint projects such as key figure definition, sales force productivity, selection and further development of our ETMs systems. What distinguishes him and forms the basis for successful joint projects is his know-how of the pharmaceutical industry, his analytical way of thinking, his reliability and his resistance to stress.

Sales Programs Manager, Pharm Allergan GmbH